WOOL WEEK kicks off today. The Campaign for Wools' latest campaign for focusing our attention to this great British ORIGINAL resource! An initiative founded by Prince Charles and supported by Condé Nast's managing director Nicholas Coleridge.
Nearly 400 retailers and 68 fashion labels across the country will be promoting the British wool industry over the next week. Yesterday Selfridges sent two flocks of yellow sheep down Oxford Street, while today Savile Row closes as sheep graze in a specially laid pasture, tended to by two farmers clad in Anderson & Sheppard bespoke wool suits.
Liberty, House of Fraser, Temperley of London, Aquascutum, Pringle of Scotland and Debenhams will all deck their store windows with a wool-themed tribute, while 40 top decorators from the London Design Centre at Chelsea Harbour are creating special installations and displays. Jigsaw will hold in-store knitting classes and Jaeger will mark the event with a permanent exhibition at its flagship Regent Street shop dedicated to the importance of wool and its rich history.
Outside of London, Harvey Nichols in Leeds will hold a designer knitwear auction, while further south J.E.M.S in Canterbury, Kent will stage a mini farmyard scene accompanied by sheep and hay bales.
ME!!! I will be doing my bit by speaking and presenting prizes to the fantastic winners of the ROWAN/Royal College of Art, knitwear competition, featuring Natural sheep breeds yarn!
Check out the windows and in store for the awe-inspiring knitwear pieces! AND Wednesday night you'll find me in wools heartland, Leeds, in store at Harvey Nichols, as part of their 'The Usual Suspects' promotion, where I have been invited to talk to and THANK just some of the farmers, spinners, weavers , manufacturers and fashionistas for working with this amazing fibre which contributes to a £ 2 billion export industry!